Chapter 702
Since the characters were already established, I only needed to create different outfits and expressions. That made things incredibly easy for me.
In less than two hours, I had finished all the designs. Plus, I even added a special hidden edition. I hadn’t even realized that thinking about Willow had lifted my mood.
Just then, Eric pushed open the office door. He walked up to Zane and said, “Mr. Huxham, here’s the marketing plan I’ve prepared for the collectible figures.”
Zane opened the document and read through it carefully.
Eric continued, “To make these figurines widely accepted, the best strategy is to have celebrities or influencers wear them as accessories. People naturally follow trends. If influencers are seen loving these collectibles, their followers will want to buy them. too.
“As for international markets, in countries that still uphold aristocratic traditions, we can have royals and nobles wear them in the past, owning something identical to what a noble wore might have cost thousands or even tens of thousands of dollars.
“But now, for less than 100 dollars, anyone can own a collectible similar to one favored by royalty. This level of accessibility will definitely appeal to the general public. I plan to finalize the marketing strategies for other countries in the next few days.”
Zane agreed with Eric’s proposal. However, he also felt that Eric’s hands-on nature was overworking him. Thus, Zane thought it necessary to guide him into delegating more.
“Do you remember how we handled the marketing for our previous merchandise and books?” Zane asked calmly.
Eric hesitated before responding, “We outsourced it to others.”
Zane continued, “Since we’re helping them make a lot of money, it’s only fair that they put in some effort too. Wouldn’t you agree?”
Eric immediately understood Zane’s intentions. “All right. I’ll contact the distributors and see if they’re willing to come up with a marketing plan.”
Zane replied, “If they’re not, we’ll find new partners.”
Ever since the company grew, he had learned not to accommodate business partners in everything. Sometimes, they needed to remind others that they had their boundaries too.
Eric nodded. “Got it.”
Zane continued, “Once you delegate these tasks, your workload will still be extensive. You’ll have to
coordinate with them daily, ensure their plans are solid, and keep track
of every step in the pro
swnove
“This is nothing to me,” Eric said without hesitation.
Zane looked at Eric in surprise. No matter how much of a bonus he offered in the past, Eric had always found the workload exhausting. Lately, for some reason, he seemed more motivated than ever.
Was this the power of commission-based incentives?
Zane said, “Just make sure you’re keeping the big picture in mind. Don’t let them stray off course.”
“Got it. I’ll check with you if I’m unsure about anything.”
After wrapping up their work discussion and ensuring everything was in order, Eric finally turned to me and smiled.
“It’s been a while,” he greeted.
I had just finished a new set of design sketches. Looking up at him, I said flatly, “Didn’t we just see each other recently?”
He didn’t mind being called out and replied, “I just wanted to check if you are busy today.”
Without thinking, I responded, “Not really. Why?”
Eric got straight to the point. “You should help me out. I’ve been thinking that if things go according to my plan, these collectibles will sell like crazy! There’s no way we’ll have enough stock with just a dozen designs. So, I need you to focus solely on drawing new designs from now. No other distractions.
“We need a large variety so that we’ve enough to fill an entire store.”
I stared at him in silence.
Sensing that his request might have been a little absurd, Eric quickly added, It’s okay if we can’t fill a store in just a day or two. We can take our time. Perhaps we could bring in other designers?”
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